Lambda the Ultimate

Phil Windley whose blog posts on his startup Kynetx I sometimes mention here, since the company's product is built around a DSL, posted a nice item on reasons for designing a DSL. While partly about why people should go ahead and learn KRL, the post discusses some of the business advantages for building a product around a DSL, and some of the reasons for using and building DSLs that we here take for granted but not everyone else is cognizant of.