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Are these really the most cited or read?
Maybe instead of "most downloaded" they should write "most downloaded since we enabled download tracking [or the last version thereof]" ;-), and probably even that is hard.
And publishers wonder why they are seen as increasingly out of touch with their customers.
Right! So, to solve this problem and get closer to their customers, publishers hire marketing experts for digital content. With experience from Amazon Video! </sarcasm>
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